JingJobs - Market Researcher - Evoke Electric Motorcycles

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Market Researcher

Evoke Electric Motorcycles
China Beijing Shi Beijing
Posted on 11/05/2017   355 Views

Job Snapshot

Available To
Non-Chinese Citizen, Chinese Citizen, HK/Macau Citizen
Minimum Education
Required Experience
1-2 years
Required Languages
Full Professional Proficiency
Type of Job
Full Time
Length of Job
Long Term Employment (1+ years)

Job Details

Contact Details
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Job Description
About Evoke
Evoke Electric Motorcycles designs and manufactures smart motorcycles that are safer, greener, and more accessible to those with the desire to ride. Evoke combines the latest electric power train with IoT and IoV technology; resulting in motorcycles that excites professional riders, while offering comfort and safety appealing to beginners. By simplifying the riding mechanics and integrating smart technology, we have eliminated a rider’s learning curve, expensive maintenance costs and dependencies on fossil fuel. We are unlocking the lifestyle and sport to new riders through our stylish brand, simplified riding experience, and enhanced safety. Our smart motorcycles embody the future of motorcycling.

The researcher will be responsible for researching the electric motorcycle market in Beijing. The research will study the motorcycle market from both an individual level and from a dealer and distributor level. They will focus on studying how to make our products better fit the Beijing market and what segment of consumers would be best suited for our motorcycle.
The research will study customer and market trend and provide feedback on how to improve the sales process. The researcher will also study how to change our company product to be more tuned to customer’s needs, answer common questions that customers have as well as study what motivates them to buy. The research will create customer demographics for the company and provide a plan of how to target them. They will then create a plan of how to test the demographics and the customer acquisition plan to see if it works.
The role of market researcher will be:
1. Consult previous test riders for their opinion about the bike
2. Create summaries of test riders feedback
3. Find new potential customer demographics
4. Interview potential customers to see if they would be willing to buy and what would be their important considerations
5. Collect feedback and consult management team on customer demographic direction.
6. Find new opportunities to expand Evoke appeal to customers
7. Surveying motorcycle distributors about if they would be interested in distributing and if not why.
Position Requirements
Customer service oriented with ambition!
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